Google Ads Campaign Management
Our approach to creating and managing Google Ads campaigns
Effectively creating and managing Google Ads campaignsis the foundation for achieving your marketing goals and getting an adequate return on investment. At GoogleAdsAgency, we employ a structured, data-driven process to ensure every campaign is optimized for maximum performance.
Preliminary analysis and goal setting
Preliminary analysis and goal setting
Keyword selection and audience segmentation
We use advanced tools like the Google Ads Keyword Planner or professional SEO tools (SemRush, Arefs, SeoZoom) to identify the most relevant keywords with the best search volume-to-competitiveness ratio. At the same time, we define geographic, demographic, and behavioral targeting to reach the most relevant audience for your business and avoid wasting clicks.
Ad Creation
Campaign type selection and ad creation
Based on your objectives and target audience, we select the most suitable campaign type:
- Search Network: to intercept users actively searching for your products or services;
- Display Network: to increase brand visibility on Google partner websites and apps;
- Shopping: to promote products with images and prices directly in search results;
- Video: to engage your audience with ads on YouTube and other video channels;
- Performance Max: to leverage Google’s artificial intelligence and maximize conversions across all channels.
- DemandGen: to generate demand and engage users through compelling visual content.
We create engaging and relevant adsusing persuasive copy, high-quality images, and effective calls-to-action to drive user interaction and conversion.
Continuous optimization and monitoring of campaigns
Once the campaign is created and launched, our work doesn’t stop. We constantly monitor performance and make any necessary optimizations to ensure maximum return on investment.
Key metrics analysis
We perform an analysis of the key metrics to evaluate the effectiveness of the campaign:
- CTR (Click-Through Rate): indicates the percentage of users who click on the ad compared to the number of views (impressions);
- CPC (Cost per Click): shows the average cost incurred for each click on the ad.
- Conversion Rate: measures the percentage of users who perform the desired action after clicking on the ad.
- Quality Score: Evaluates the quality and relevance of your ads, keywords, and landing pages.
Goals of App campaigns
App campaigns can be configured to achieve different goals:
A/B testing
We test different variations of ads to identify the most effective ones.
Updating keywords
We add new performing keywords and remove less effective ones.
Landing page enhancement
We optimize landing pages to increase conversion rates.
Rely on GoogleAdsAgency for effective management of your Google Ads campaigns
Creating and managing Google Ads campaignsrequires specific skills, experience, and a strategic approach. With GoogleAdsAgency, you have a team of certified professionals at your side, ready to design and manage campaigns tailored to your business.
Contact us today for a free consultation and find out how we can help you achieve your goals through optimized and high-performance Google Ads campaigns.
