App Campaigns
Introducing App Campaigns in Google Ads
App campaigns in Google Adsare designed to promote mobile apps at scale, leveraging the Google ecosystem. These campaigns allow advertisers to reach potential users across various channels, including Google Search, Google Play, YouTube, Discover, and the Display Network. Using machine learning, Google automatically optimizes ads to maximize installs and in-app actions, simplifying the app promotion process.
Introducing App Campaigns in Google Ads
Unlike other campaign types, App campaigns don’t require manual ad creation. Advertisers provide text, images, videos, and a budget; Google automatically combines these elements to generate effective ads. These ads are then distributed across multiple platforms to reach a large, relevant audience.
Goals of App campaigns
App campaigns can be configured to achieve different goals:
App installations
Focus on increasing the number of downloads.
Engagement in the app
They aim to reactivate existing users and promote specific actions within the app.
Pre-registration (Android only)
To generate interest and allow users to pre-register before the official launch of the app.
Distribution of advertisements
App campaign ads can appear on:
- Google Search: When users search for terms related to your app;
- Google Play: In searches and recommended sections;
- YouTube: As video ads before or during the playback of other content;
- Discover: In the Google personalized feed;
- Display Network: On Google’s partner websites and apps Google;
When?
When to conveniently use an App campaign in Google Ads
App campaigns are particularly effective at different stages of an application’s lifecycle.
01
Launching a new application
To increase visibility and stimulate installations during the launch of a new app, App campaigns can quickly reach a wide interested audience.
02
Increase engagement
If you want to re-engage users who have already installed the app but are not actively using it, App for Engagement campaigns can incentivize specific actions, such as in-app purchases or event participation.
03
Promoting upgrades or features
When significant new features or updates are introduced, App campaigns can inform existing and potential users, encouraging them to explore the new features.
Benefits
Benefits of App campaign in Google Ads
App campaigns offer numerous benefits for developers and marketers:
Automation and optimization
Using machine learning, Google automatically optimizes asset mix and ad distribution to maximize performance, reducing the operational burden for advertisers.
Wide coverage
The ability to display ads on multiple platforms allows you to reach users at different points in their digital journey, increasing engagement opportunities.
Performance measurement
Google Ads provides detailed analytics tools to track key metrics, such as cost per install (CPI), in-app conversions, and return on investment (ROI), making it easy to continuously optimize your campaigns.
Is it worth using the App campaign?
App campaigns in Google Adsare an effective solution for promoting mobile applications, thanks to their ability to automate the creation and distribution of ads across a wide range of platforms. Whether you’re launching a new app, reactivating existing users, or promoting new features, these campaigns offer the tools you need to efficiently achieve your marketing goals.
